QR code tips: Make it easy to snap and connect

QR codes are showing up on bus ads, real estate “space available” posters and bike tour routes. But just because you CAN use a QR code) SHOULD you? And, if you are incorporating them into your marketing, what things should you be aware of when using QR, a.k.a. 2D codes? Three tips for using QR [...]

Using QR codes: Does link shortener make a difference?

Test whether using a link shortener makes a difference in the time it takes to read and connect to content with a QR code.   Without link shortener:   With link shortener:   In this case I found the shortened code link was about 1.5 seconds faster than the unshortened link. Customers have come to [...]

QR code definition

QR codes are the next wave of marketing – if your target market is mobile and filled with smartphone users. Quick Response (QR) codes are the squiggly boxes you see in magazine ads, direct mail postcards, window clings at the mall, transit stops, outdoor ads, indoor ads, sidewalk sandwich boards … well you get the [...]