Business owners, marketing managers and others new to using social media as a marketing and SEO tool may think that all social media outlets are created equal.
As in, posting something on your company’s facebook wall is the same as posting an entry on your blog.
Uh, actually, there is a difference.
Misuse the tool and you might miss an opportunity – or worse, you’ll be dismissed by a generation of customers better versed than you on the finer points of using Facebook, blogs, Twitter.
Choosing the right tool for the job
Facebook, blogs and Twitter all have different purposes for:
- Distributing and sharing information
- Educating and informing customers/prospects
- Inviting prospects into your sales funnel
The tools
Facebook is good for:
- Providing quick updates
- Directing viewers to more detailed information
- Starting online “conversations”
Twitter is good for:
- Quick call to action
- Sharing expertise
- Recommending resources
Blogs are good for:
- Learning more about prospects and customers
- Educating and informing
- Cultivating prospects
Are you confidently implementing your B2B social media plan? If not, we can help! REQUEST a FREE Strategy Session.
