QR codes are showing up on bus ads, real estate “space available” posters and bike tour routes. But just because you CAN use a QR code) SHOULD you? And, if you are incorporating them into your marketing, what things should you be aware of when using QR, a.k.a. 2D codes?
Three tips for using QR codes:
Placement and size: Place the code where viewers can snap it with a smartphone camera. If the code is placed too high (like on an overhead ceiling banner) it is nearly impossible for passers-by to scan.
Complexity: Use a link shortener to compress the URL to which you are directing visitors. Each of those squiggly lines mean something to a QR code reader – short links let users connect to your content more quickly than long links. See the difference a link shortener makes.
Content: Link to content that makes prospects want to engage with your company – Facebook page with customer-only deals; a video of how your company solves customers’ problems; or email list sign-up for exclusive tips & tricks.
Check out the QR code gallery I’ve captured. Let me know which you think is the most effective use of QR code marketing.