As business relationships grow I develop a knack for anticipating clients’ needs and new ways to meet them effectively. Sometimes it’s big picture, like a new marketing strategy; sometimes it’s little, like checking links in a pdf to be sure they work. I did that link-check thing recently. The entire process took only about 5 minutes and it reminded me…
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Squeeze page vs home page analysis
Squeeze page vs. home page has been a topic of discussion since I began client work with A Way Through. Analytics showed visitors spent 80% more time on the site when they entered through a keyword search rather than the squeeze page. Split testing showed us how to proceed.
