Test whether using a link shortener makes a difference in the time it takes to read and connect to content with a QR code. Without link shortener: With link shortener: In this case I found the shortened code link was about 1.5 seconds faster than the unshortened link. Customers have come to [...]
Archive for Marketing ROI
Squeeze page vs home page analysis
Squeeze page vs. home page has been a topic of discussion since I began client work with A Way Through. Analytics showed visitors spent 80% more time on the site when they entered through a keyword search rather than the squeeze page. Split testing showed us how to proceed.
