Twitter has raised the visibility of the once lowly pound sign to new heights. In fact, most people under 30 only know “#” as a hashtag. The hashtag, or pound sign, is used on Twitter to make tweets searchable. Social networks use hashtags to group information and make it easy to find. Website “tweetrolls” display [...]
Details make client relationships mutually beneficial
As business relationships grow I develop a knack for anticipating clients’ needs and new ways to meet them effectively. Sometimes it’s big picture, like a new marketing strategy; sometimes it’s little, like checking links in a pdf to be sure they work. I did that link-check thing recently. The entire process took only about 5 minutes and it reminded me…
Squeeze page vs home page analysis
Squeeze page vs. home page has been a topic of discussion since I began client work with A Way Through. Analytics showed visitors spent 80% more time on the site when they entered through a keyword search rather than the squeeze page. Split testing showed us how to proceed.
