Analytics can drive your business activities: See what content visitors look at most on your website (and what they don’t); find out how they are finding your site.
5 Reasons Small Businesses Fail At Social Media: Measurable Results
Begin with the end in mind when using social media to grow your business. But before you dive into a website or tackle twitter or a blog, think about how you will measure the results of your social media efforts.
5 Reasons Small Businesses Fail At Social Media: Lack of Optimization
The third reason small business owners fail at using social media is they miss opportunities to OPTIMIZE. Customers and search engines like relevant information that’s easy to find. So make your content easy to find.
