QR codes are the next wave of marketing – if your target market is mobile and filled with smartphone users.
Quick Response (QR) codes are the squiggly boxes you see in magazine ads, direct mail postcards, window clings at the mall, transit stops, outdoor ads, indoor ads, sidewalk sandwich boards … well you get the idea, they’re everywhere! QR code examples
A QR code (short for Quick Response) is a bar code that is scanned using a smartphone camera. The code is linked to a website, landing page, video, special offer or coupon – something that engages prospects to take action.
Here is how QR codes work: Someone with a smartphone (iPhone, Droid, HTC, Blackberry to name a few) downloads a QR code reader app (application). They activate the app on their smartphone, scan your code and are connected to your content that will drive sales.
The best thing about QR codes (a.k.a. 2D codes) is they give prospects instant access to information that you’ve chosen for them. Give qr codes a try! Use your smartphone to scan the QR code nearby to get tips for using QR codes to market your business.
Have questions about QR codes? Need help integrating them into your marketing plan? Contact me for a free Strategy Session!
