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Blog
Blog is a contraction of “weblog.” It is a type of website with regular entries of commentary, descriptions of events, graphics or video. Entries are displayed in reverse-chronological order. Also used as a verb, meaning to maintain or add content to a blog. Popular free blog software includes Blogger.com and open source WordPress.org
Cloud Computing
Using word processing, spread sheet or e-mail programs that are installed somewhere other than on the computer upon which you are currently typing. Simply put, the applications live “in a cloud” on the Internet rather than being installed on your computer hard drive. This approach frees you from having to continually update the programs yourself. It also stores your information in a place that makes it less secure that having it saved only on your computer. Examples: Gmail, Google apps and Windows Azure.
Keyword
A description that is typed into a search engine (i.e. google) with the goal of finding a person, product or service on the Internet. The result is a list of web pages on which the keyword appears. Most relevant matches appear at the top of the results page.
Organic Search Engine Optimization (SEO)
Relevant use of keywords in a website or blog that increases traffic from search engines. Word of Maus uses 5 SMART Steps to ensure that B2B clients maximize their organic search before turning to search engine marketing (SEM) or pay per click (PPC) which pays for placement in search engine rankings.
RSS Feed (Really Simple Syndication)
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a “feed,” “web feed,” or “channel”) includes summarized text, the date it was published and who wrote it. Try it – Get Susan’s new blog posts and business building tips delivered right to your in box.
Search Engine Optimization
Using words and descriptions that viewers see on your website (text/graphics) AND in page titles, descriptions and meta tags used behind the scenes (source code). When your keywords accurately reflect your offerings it is easy for prospects & customers to find your website using search engines like google, yahoo or bing.
Search Engine Ranking
Search Engine Ranking refers to the position at which a particular site appears in the results of a search engine query. A site is said to have a high ranking when it appears at or near the top of the list of results. Results are typically numbered starting at 1 and increasing down the list of results, thus a higher ranking corresponds to a lower number, 1 being ideal.
Search Engine RankLing
The process of reviewing, analyzing, and recommending changes that will improve the search engine rank of a client’s website. Available exclusively at Word of Maus Advertising.
Social Mediately
Using web-based tools such as blogs, facebook, twitter, or linkedin to move up quickly (possibly immediately) in search engine rankings. Available exclusively at Word of Maus Advertising.
Word of Maus
A marketing focus that drives search engine optimization. It uses social media to deliver front-page results for companies that want to be found on the web.
